AADYA INSTITUTE

AADYA INSTITUTE

Certification Course in Digital Marketing

Certification (IT & Software)

Shortlisted by 68+ Students

Location: Bengaluru/Bangalore

Duration: 2 MONTH

Regular / Offline

Average Fees: ₹ 45000

Highlights • Digital marketing focuses on driving traffic, converting leads, and evaluating performance across platforms. • Website planning, email marketing, and lead generation cover building websites, sending bulk emails, and optimizing campaigns. • PPC advertising and Google AdWords focus on bidding strategies, ad creation, and performance tracking. • Google Analytics, SEO, social media, and content marketing help track results, optimize content and engage audiences. • Aadya Institute offers affordable, high-quality computer education to train skilled software professionals for multinational organizations. • The institute emphasizes "learning" with a one-to-one computer ratio and combines theoretical and practical training using color Pentium computers.

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Certification Program in Digital Marketing

Digital Marketing Overview
Focuses on increasing visibility, engaging visitors, driving targeted traffic, converting leads, retention, and evaluating performance.

Website Planning & Creation
Covers internet basics, website types, domain names, web hosting, and building websites using CMS.

Email Marketing
Explains email marketing, types of email campaigns, challenges, setting up accounts, autoresponders, bulk emailing, and improving ROI with A/B testing.

Lead Generation for Business
Teaches lead generation, creating landing pages, lead nurturing strategies, and optimizing landing pages with A/B testing.

PPC Advertising Google AdWords
Provides an overview of Google AdWords, search campaigns, bidding strategies, ad groups, keyword optimization, and ad performance tracking.

Google Analytics
Introduces Google Analytics, account setup, tracking, goals, conversions, funnel integration, and performance measurement for marketing campaigns.

Social Media Marketing
Covers Facebook, LinkedIn, Twitter marketing, creating engaging content, and advertising strategies.

Search Engine Optimization (SEO)
Explains SEO, keyword strategies, on-page/off-page optimization, link building, and local SEO.

Content Marketing
Focuses on content creation, keyword research, optimizing content for SEO, and building authority blogs.

Duration: 2 Months

Total fees of the Course: INR 45000/- (Customizable Price)

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