The ECR Group of Institutions offers a comprehensive BBA program with specializations in Digital Marketing and Retail Marketing. These programs are designed to provide students with practical and theoretical knowledge in business administration, focusing on the latest trends and strategies in digital and retail marketing.

BBA with Digital Marketing

• Duration: 3 years
• Curriculum: Covers SEO, social media marketing, content marketing, web analytics, and digital advertising.
• Outcome: Prepares students for roles such as digital marketing managers, social media strategists, and SEO specialists.

BBA with Retail Marketing

• Duration: 3 years
• Curriculum: Includes retail management, consumer behavior, sales management, and merchandising.
• Outcome: Equips students for careers as retail managers, sales executives, and merchandising managers.

Both programs emphasize practical learning through projects, internships, and industry interactions, ensuring students are well-prepared for the job market. The institution also provides support with placements and career guidance.

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