Xavier Institute of Communications
Advanced Integrated Communication Program
Mass Communications (null)
Shortlisted by 39+ Students
Location: Mumbai
Duration: 1 YEAR
Regular / Offline
Average Fees: ₹ 2.73 Lakhs
Highlights The Advanced Integrated Communication Programme is a part-time Post-graduate Diploma Programme designed and meant specifically for working professionals. The programme focuses on different aspects of the Communication space where design and implementation will reflect success. It looks at the subject of Communications in an integrated manner where different parts of the field are not broken up but need to be consolidated to give the right impact. Effective Communication necessitates that all Marketing Communication elements like the Public Relations Campaigns, Sales Promotions and others must blend into the larger Marketing objective for the Client. This integration will ensure that the organization delivers a ‘One Voice - One Message’ Campaign and manage effective change through Communication. Hence irrespective of which individual domain like Advertising or Media that practitioners work in, the resultant impact will always be larger when we look at the integration of all Communication alternatives. Hence this course addresses the practitioners of the Advertising, Marketing, Public Relations, Media, Production and similar domains. The Course comprises 27 Modules, seminars and workshops consisting of a total of 225 sessions (45 credits). This Module completion makes the student eligible for the Diploma. Students will have to attend week-end class, do assignments and projects which are research-based to enhance their understanding of the subject. A major part of the Programme shall be conducted from the basis of Practice to Theory and on the basis of Case Studies to drive the learning to participants who have good work experience.
Xavier Institute of Communications (XIC) is a curricula unit of St. Xavier’s College, Autonomous. It is a professional media centre which offers a variety of services in training and production. The Institute is at two locations; the St. Xavier’s College campus and the St. Xavier’s High School Campus, Mumbai.
The Bombay St. Xavier’s College Society Trust which also comprises of St. Xavier’s College, the Xavier Institute of Communications, the Xavier Institute of Management and Research (XIMR) and the Heras Institute of Indian History and Culture.
By virtue of its course offerings and enrolments, XIC ranks among the biggest non-government media centres in Asia. XIC was initiated in 1969 by The Catholic Bishops' Conference of India to develop scholarship and professionalism in the media. It is presently managed by the Society of Jesus (Jesuits) of the Bombay Province.
The Jesuit reputation for excellence is part of a 450-year old tradition that began when St. Ignatius of Loyola founded the Society of Jesus in 1540. The Jesuit tradition of education focuses on the whole person in preparation not only for a career but for life. It develops an appreciation for learning as a process of self-discovery - a process that is both joyous and liberating.
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