ADVANCED PROGRAMME IN MARKETING PROFESSIONALS

IIM Calcutta - Indian Institute of Management

IIM Calcutta - Indian Institute of Management

ADVANCED PROGRAMME IN MARKETING PROFESSIONALS

Vocational Courses (null)

Shortlisted by 3+ Students

Location: Kolkata

Duration: 1 YEAR

Regular / Offline

Average Fees: ₹ 3.90 Lakhs

Highlights The programme is targeted at the middle to senior level executives in sales and marketing function looking for cutting edge knowledge on both strategic and tactical issues concerning sales and marketing functions in the business in order to prepare them to take higher responsibilities. The programme aims at augmenting professional capabilities of mid-career professionals in sales and marketing functions by imparting knowledge about market planning issues, challenges and complexities arising out of interrelationship of marketing mix elements and appreciates the organizational context of sales and marketing decision making.

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The Indian Institute of Management Calcutta (IIMC) was established as the first national institute for Post-Graduate studies and Research in Management by the Government of India in November 1961 in collaboration with Alfred P. Sloan School of Management (MIT), the Government of West Bengal, The Ford Foundation and Indian industry. During its initial years, several prominent faculty formed part of its nucleus, including Jagdish Sheth, J. K. Sengupta, among others.

Over the years, IIMC has grown into a mature institution with global reputation, imparting high quality management education. It has been playing a pioneering role in professionalising Indian management through its Post Graduate and Doctoral level programs, Executive Training Programs, Research and Consulting Activities.

Today, the institute serves as an autonomous body, continually evolving to meet its goals in an ever-changing business environment.

The vision of the Institute is to emerge as an International Centre of Excellence in all facets of Management Education, rooted in Indian ethos and societal values. Over the past four decades, IIM Calcutta has blossomed into one of Asia's finest Business Schools. Its strong ties to the business community make it an effective mechanism for the promotion of professional management practices in Indian organizations. Today, IIM Calcutta attracts the best talent in India - a melting pot of academia, industry and research. The best and brightest young men and women pursue its academic programs.

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