1. Review Monitoring and Response:
   
   • Monitor and respond to guest reviews on various platforms promptly.
   • Address guest concerns and feedback with a customer-centric approach.
2. Strategic Reputation Management:
   
   • Develop and execute strategies to enhance the online reputation of the hotel brand, Z Express.
3. Content Generation:
   
   • Create positive and engaging content, including guest testimonials, success stories, and promotional materials.
   • Coordinate with the marketing team to ensure consistency in messaging.
4. Social Media Engagement:
   
   • Manage social media channels, responding to comments and engaging with followers.
   • Leverage social media platforms to promote positive aspects of the hotel experience.
5. Collaboration with Operations:
   
   • Collaborate with hotel operations teams to address and resolve issues raised in online reviews.
   • Provide insights to enhance overall guest experience.
6. Competitor Analysis:
   
   • Conduct regular analysis of competitors' online reputations and identify areas for improvement.
   • Stay informed about industry trends and best practices.
7. Reporting and Analytics:
   
   • Utilize analytics tools to track and measure the impact of ORM strategies.
   • Provide regular reports and insights to management on online reputation trends.

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