ECR GROUP OF INSTITUTIONS
B.COM with Digital Marketing & Retail Marketing
Commerce (B.Com)
Shortlisted by 2+ Students
Location: Bengaluru/Bangalore
Duration: 3 YEAR
Regular / Offline
Average Fees: ₹ 2.90 Lakhs
Highlights By integrating B.Com with Digital Marketing, students gain a comprehensive understanding of their chosen domain while developing expertise in the field of Digital Marketing. The programs emphasize practical learning, hands-on projects, and real-world case studies to develop skills in online advertising, content creation, social media management, data analysis, and marketing analytics. Upon completion of these integrated programs, graduates are well-prepared for careers in Digital Marketing across various industries. They can pursue roles such as Digital Marketing specialist, social media manager, SEO analyst, content marketer, digital advertising executive, or digital marketing strategist. With the increasing demand for professionals who can navigate the digital landscape and engage audiences effectively, graduates can contribute to driving online visibility, customer engagement, and business growth.
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B.Com in Digital Marketing & Retail Marketing at ECR Group of Institutions
The B.Com in Digital Marketing & Retail Marketing is a forward-looking, three-year full-time undergraduate program offered by ECR Group of Institutions under Mangalore University. This unique specialisation merges traditional commerce subjects—such as accounting, finance, and business law—with modern marketing strategies tailored for the digital age and retail landscape. Students explore SEO, social media management, content marketing, paid advertising, and e-commerce strategies while also learning merchandising, sales management, consumer behaviour, and retail operations. Through live projects, industry collaborations, case studies, and internships, the program equips students with both strategic insight and practical skills for roles like e-commerce executive, retail marketer, brand manager, digital marketing strategist, CRM specialist, and more.
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