Bachelor of Business Administration (BBA) in Business Analytics
Management (BBM/BMS/BBA)
Shortlisted by 14+ Students
Location: Bengaluru/Bangalore
Duration: 3 YEAR
Regular / Offline
Average Fees: ₹ 3.75 Lakhs
Highlights BBA specializations at Koshys do just that. Each course builds on foundational management principles like finance, marketing, HR, and operations, while diving deep into specialized areas through hands-on projects, internships, and industry talks. With add-ons like digital marketing certifications, data analytics tools, or aviation/logistics modules, students graduate ready to lead in competitive markets.
Bachelor of Business Administration (BBA) in Business Analytics/Digital Marketing/E-Commerce/Tourism & Hospitality Management
Koshys Group of Institutions in Bangalore, it feels less like a traditional college and more like a launchpad for whatever you’re actually passionate about. They’ve moved past the old-school way of teaching business; while you still get the solid foundations of finance and HR, the real magic happens when you dive into your speciality. Whether you’re a data enthusiast learning to speak the language of Python and Tableau, a creative spirit mastering the AI and SEO behind viral digital marketing, or a future mogul figuring out the high-speed world of e-commerce and global hospitality, the vibe is all about "learning by doing."
What’s truly refreshing is that it doesn’t feel like a high-pressure environment where you're just a number. Being tied to Bangalore North University but having that autonomous, innovative edge means you're getting a mix of stability and "new world" skills—like cyber security or investment savvy—that actually matter to employers. With tuition fees that are surprisingly affordable (around ₹80,000 to ₹1 lakh a year), it’s an accessible way to get a high-quality education without the massive debt. It’s a straightforward path for anyone coming out of 12th grade who wants to spend three years building a career that’s ethical, innovative, and, most importantly, ready for the real world.
The Bachelor of Business Administration (BBA) programme at Koshys Group of Institutions offers industry-focused specialisations designed to equip students with practical knowledge and career-ready skills.
Business Analytics:
The BBA in Business Analytics focuses on developing analytical and problem-solving skills through data-driven decision-making. Students learn statistical analysis, data visualisation, business intelligence tools, and predictive modelling to effectively interpret business data. This specialisation prepares graduates to support organisations in improving performance, optimising operations, and identifying growth opportunities through data insights, making them valuable in today’s technology-driven business environment.
Digital Marketing:
The BBA in Digital Marketing is designed to provide in-depth knowledge of online marketing strategies and digital platforms. Students gain practical exposure to search engine optimisation (SEO), social media marketing, content creation, email marketing, online advertising, and web analytics. This specialisation helps students understand consumer behaviour in the digital space and prepares them for careers in managing brand presence, driving online engagement, and executing digital campaigns across various industries.
E-Commerce:
The BBA in E-Commerce focuses on managing online business operations and digital marketplaces. Students learn about online retail strategies, electronic payment systems, supply chain management, customer relationship management, and e-business technologies. The programme equips students with the skills needed to manage online stores, handle digital transactions securely, and develop strategies to enhance customer experience in the fast-growing online business sector.
Tourism & Hospitality Management:
The BBA in Tourism & Hospitality Management provides knowledge of travel operations, hotel management, event planning, and customer service excellence. Students are trained in hospitality operations, tourism marketing, front-office management, and service quality standards. This specialisation prepares graduates for dynamic roles in hotels, resorts, travel agencies, airlines, and event management companies, emphasising leadership, communication, and operational efficiency in the global tourism and hospitality industry.
Bachelor of Business Administration (BBA) in Business Analytics/Digital Marketing/E-Commerce/Tourism & Hospitality Management Fees Detail
Total Fees: INR 3,75,000
Total Fees: INR 3,17,500 (Karnataka students)
Additional Fees (Uniform, ID Card, University Fee): ₹ 25,000/- (NRI: ₹ 30,000/-)
Application & Processing Fee: ₹ 1000/-
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