Frequently Asked Questions

Bachelor of Business Administration (BBA)

A business programme built for the AI era.

Business has changed. Marketing, finance, operations, strategy, every function is now shaped by AI. The professionals who succeed won't be the ones who simply studied business. They'll be the ones who know how to use AI to create better decisions, move faster, and deliver greater business impact.

This undergraduate business programme is built around that reality.

Offered across AICTE and UGC-approved partner campuses in Delhi NCR, Jaipur, and Bangalore, the programme reimagines business education by combining strong business fundamentals with AI, real-world execution, and industry immersion. Students don't just learn business concepts—they apply them from day one.

How you'll learn

AI isn't a subject you study. It's how you learn everything.

From the first semester, every assignment, project, presentation, and business problem is solved using the same AI tools used by modern organisations. Students receive an Apple MacBook equipped with an industry-standard AI toolkit and learn to work with platforms such as ChatGPT, Claude, Cursor and AI-powered workflows.

Instead of memorising case studies, students build, analyse, create, automate, and solve real business challenges. By graduation, every student has built a portfolio of more than 25 real-world projects that demonstrate practical business capability.

A curriculum that grows with you

Year 1 — Discover

Build a strong foundation in business while learning how AI transforms everyday decision-making. Analyse real listed companies, master AI-assisted research and communication, and launch a live digital content channel that reaches a real audience.

Year 2 — Execute

Move from learning to building. Design AI-powered business systems, compete in national case competitions, complete an industry internship, and launch a real business through the Entrepreneurship Challenge, earning real customers and real revenue.

Year 3 — Emerge

Develop the skills expected from modern business professionals. Conduct AI readiness assessments for organisations, build practical AI solutions, strengthen strategic thinking, and prepare for placements through interview preparation, salary negotiation workshops, and access to our hiring network.

Learning beyond the classroom

Education is shaped by people who build businesses, not just teach them.

Students learn from founders, product leaders, growth marketers, and business professionals who have worked with leading organisations. The programme combines classroom learning with mentorship, live industry exposure, internships, and practical business experiences throughout the three-year journey.

Admission is intentionally selective, bringing together ambitious students who are curious, driven, and ready to build. Alongside a strong portfolio of practical work, students graduate with globally recognised certifications from organisations such as Google, Microsoft, and IBM, preparing them to create value from day one.

Programme Fee

Registration Fee: ₹30,000
Year 1: ₹3,70,000
Year 2: ₹3,00,000
Year 3: ₹3,00,000

Total Programme Fee: ₹10,00,000

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