BBA Retail Management
Management (BBM/BMS/BBA)
Shortlisted by 0+ Students
Location: Coimbatore
Duration: 3 YEAR
Regular / Offline
Average Fees: ₹ 3.17 Lakhs
Highlights The BBA in Retail Management is a three-year undergraduate programme that combines classroom learning with real-world industry exposure. Designed with an apprenticeship-based approach, it helps students understand how modern retail businesses operate while building practical skills in sales, customer experience, and digital retail.
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Bachelor of Business Administration – Retail Management (Apprenticeship Embedded Programme)
The BBA in Retail Management programme is designed to prepare students for the fast-evolving retail and consumer business landscape. Over six semesters, the curriculum covers key areas such as supply chain management, merchandising, sales strategy, store layout, visual merchandising, customer experience, and service quality. Students also learn how retail performance is measured using metrics such as footfall, conversion rates, and transaction values, as well as concepts such as inventory control, category planning, and pricing strategies.
A major highlight of the programme is its focus on digital retail and e-commerce. Students are introduced to platform management on marketplaces such as Amazon, Flipkart, and Shopify, as well as digital marketing, customer journey mapping, and omnichannel strategies such as click-and-collect and BOPIS. The curriculum also covers CRM systems, AI-driven recommendations, and retail analytics, giving students a strong understanding of how technology shapes modern retail.
The apprenticeship-embedded model ensures that students gain hands-on industry experience alongside academic learning. In addition, they can pursue industry-recognised certifications such as RASCI Retail Operations, NSDC Retail Supervisor, TCS iON Retail Operations, and certifications in Google Digital Marketing and Amazon Marketplace. Coursera courses in omnichannel retail strategy further add to their skill set, making them industry-ready by the time they graduate.
Duration: 3 Years
Total Fees: INR 3,16,530
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