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BBA Sports Management
Management (BBM/BMS/BBA)
Shortlisted by 266+ Students
Location: Bengaluru/Bangalore
Duration: 3 YEAR
Regular / Offline
Average Fees: ₹ 6 Lakhs
Highlights One of S-VYASA University's standout offerings is the BBA Sports Management program, which has gained significant attention and acclaim, especially with the collaboration with the Anju Bobby George Sports Academy (ABGSA). ABGSA is founded by India's legendary long jumper, Anju Bobby George. This collaboration brings a wealth of benefits to students, combining academic rigor with practical sports training and management insights. ABGSA aims to create world-class athletes by providing them with the best training, facilities, and support. The demand for qualified sports management professionals is on the rise, making it an excellent field for those passionate about sports and business.
Key Modules:
The course on sports management at the Anju Bobby Sports Foundation covers the following key modules:
Management of Clubs and Franchises in Professional Sports Leagues:
Planning, design, marketing, and monetization of leagues like IPL, ISL, and Pro Kabaddi. Topics include player auctions, team finances, branding, fan engagement, digital content, and the business model of franchise sports leagues.
Creation and Development of Sports Brands:
Transforming tournaments, teams, and players into sports brands. Examples include Brand Virat Kohli, Brand IPL, and Brand RCB, focusing on brand value and monetization.
Sports Event Management:
Workflow and responsibilities for conducting mega sports events like IPL, Mumbai Marathon, and Olympic Games. Financial strategies for making these events viable.
Sports Facilities Infrastructure Creation and Management:
Planning and managing sports infrastructure, from large stadiums like Motera to community sports centers. Focus on administration, usage, and monetization.
Sports Equipment and Apparel Management and Retail:
Functioning and marketing of the sports retail and merchandising industry, led by brands like Nike, Puma, and Adidas.
Long Term Athlete Development Programmes:
Business aspects of sports coaching and player development from the grassroots level, including monetization.
Sports Data Analytics:
Analysis of sports video and statistical data to enhance team performance and create strategies for consistent success. Impact on financial rewards and brand value.
Creation and Running of ABG Sports League @ S-Vyasa University:
Planning and execution of the ABG Sports League with expertise from SOAS faculty and ABGF. Focus on sports, team, and event planning, marketing, operations, financial planning, and execution by the first batch of BBASM. Aspects include team marketing, sponsorship, facilities, event operations, and team and sponsor management.
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