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BBA with Digital Marketing & Retail Marketing
Management (BBM/BMS/BBA)
Shortlisted by 1+ Students
Location: Bengaluru/Bangalore
Duration: 3 YEAR
Regular / Offline
Average Fees: ₹ 2.90 Lakhs
Highlights A Bachelor of Business Administration (BBA) program with a specialization in Digital Marketing & Retail Marketing typically offers a comprehensive curriculum that combines core business courses with specialized knowledge in digital marketing and retail marketing.
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BBA in Digital Marketing & Retail Marketing
The BBA in Digital Marketing & Retail Marketing at ECR Group of Institutions is a three‑year, full‑time undergraduate program affiliated with Mangalore University. It uniquely combines the dynamic world of digital marketing—including SEO, social media strategies, content marketing, paid advertising, e-commerce, and data-driven marketing tools—with retail-focused insights like consumer behaviour, sales management, visual merchandising, and store operations. Students gain hands-on experience via live projects, industry collaboration, case studies, and internships, positioning them for rewarding roles such as digital marketing specialists, e‑commerce executives, retail managers, brand strategists, and analytics-driven marketers.
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