BBA with Specialization in Digital & Social Media Marketing
Management (BBM/BMS/BBA)
Shortlisted by 26+ Students
Location: Bengaluru/Bangalore
Duration: 3 YEAR
Regular / Offline
Average Fees: ₹ 3.90 Lakhs
Highlights The Bachelor of Business Administration (BBA) program with a specialization in Digital and Social Media Marketing at IZee bridges core corporate strategy with the fast-evolving architecture of the modern attention economy. Affiliated with Bangalore University, the curriculum infuses traditional business management—such as finance, consumer behavior, and operations—with cutting-edge modules in search engine optimization (SEO), data analytics, social media algorithms, and content strategy. By combining real-world campaign metrics with foundational business acumen, this program prepares highly adaptable marketing professionals to lead digital strategies, manage global brand identities, and drive growth for modern corporations.
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BBA with Specialization in Digital & Social Media Marketing
Modern consumers do not live on billboards or television screens—they live on their devices. Because of this, the world's largest brands no longer just look for standard business managers; they are looking for tech-savvy strategists who understand how to capture attention, decode platform algorithms, and convert clicks into long-term commercial growth. The BBA with a specialization in Digital & Social Media Marketing at IZee is engineered to turn your digital intuition into a powerful, data-driven corporate asset.
Based in Bengaluru, the startup and digital marketing epicentre of India, this 3-year undergraduate degree gives you immediate access to real-market trends. We teach you how to manage a business from the ground up while simultaneously training you to design viral content strategies, manage search engine rankings, run high-ROI digital ad spends, and measure campaign analytics with clinical precision.
Why Choose This Track?
Duration: 3yrs
Total Fees: INR 390000
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