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Post Graduate Program in Marketing Management
Management (MBA/PGDM)
Shortlisted by 61+ Students
Location: Shillong
Duration: 2 YEAR
Regular / Offline
Average Fees: ₹ 14.60 Lakhs
Highlights A Post Graduate Program (PGP) is an advanced and specialized academic curriculum designed for individuals who have already completed their undergraduate studies and wish to pursue further education at the postgraduate level. PGPs are offered across various disciplines, and they typically provide a deeper and more focused understanding of a specific field or industry. PGPs offer specialization in a specific field, allowing students to focus on a particular subject or industry. Common specializations include business, management, technology, healthcare, and more. Overall, PGPs serve as a valuable option for individuals looking to deepen their knowledge in a specific domain, acquire specialized skills, and enhance their professional capabilities. The structure and offerings of PGPs can vary widely, so prospective students should carefully review program details to ensure alignment with their educational and career goals.
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Post Graduate Program (PGP)in Marketing Management at Indian Institute of Management Shillong (IIM Shillong)
The Marketing Management specialisation at IIM Shillong focuses on developing a strategic mindset and creative insights into consumer behaviour, branding strategies, digital marketing, and market research. Pupils are submerged in brand management, advertising strategies, customer relationship management, consumer insights and digital marketing analytics. The program also lays stress on the new areas like rural marketing, and sustainable marketing, which are based on our values system and the’ unique strengths of this region. This specialisation equips students with real-world skills and knowledge through case studies, projects, and industry interaction, enabling them to succeed in fast-paced, competitive markets.
The students also benefit from learning about various markets — both urban and rural. Helix, which is committed to inclusive and sustainable business practices, equips its students to make effective decisions that weigh business considerations against societal welfare.
A two-year program, the initial year focuses on building a strong foundation in general management and economics. In contrast, the second year provides participants with exposure to electives that are more closely aligned with their field of expertise, such as marketing-oriented courses.
TOTAL COST OF THE PROGRAM: INR 1460000
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