Jai Hind College
Bachelor of Mass Media [B.M.M.]
Mass Communications (null)
Shortlisted by 64+ Students
Location: Mumbai
Duration: 3 YEAR
Regular / Offline
Average Fees: ₹ 1.02 Lakhs
Highlights Bachelor of Mass Media (B.M.M.) is a Three year undergraduate academic degree program that focuses on various aspects of mass communication, media studies, and journalism. This program is designed to provide students with a comprehensive understanding of the media industry, including print, broadcast, digital media, public relations, advertising, and more. B.M.M. programs typically cover both theoretical and practical aspects of mass media and prepare students for careers in journalism, advertising, public relations, broadcasting, and related fields.
BMM is a course that gives students hands on experience of the happenings in the media industry. Along with regular classes, numerous guest lectures and workshops are organised not just on media related subjects but also on other diverse subjects ranging from Social Sciences like Political Science and Sociology to Management related subjects like Public Relations and Organisational Behaviour.
The students are also taught the basics and advanced level of computers which enable them to work on softwares that help in designing and developing advertisements and magazines.
The course is a blend of both, theoretical and practical education. Internal Assessment in the form of projects and assignments is an integral part of the BMM programme.
Jai Hind BMM has become the most sought after programme in the city as the Department has taken the education beyond the prescribed format. Students are encouraged and constantly challenged to do the same. The students are given projects with an industry interface and thus giving them maximum exposure to the functioning of media industry.
Some of these assignments include making documentaries on the various sub-cultures in Mumbai, tracing the life history of a brand through its advertising campaigns, investigating unusual human interest stories and so on and so forth. An emphasis is put on developing communication skills along with professional standards and ethics.
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