B.Sc.(Hons.) in Integrated Marketing Communication & Advertising
Science (B.Sc)
Shortlisted by 0+ Students
Location: Bengaluru/Bangalore
Duration: 4 YEAR
Regular / Offline
Average Fees: ₹ 7 Lakhs
Highlights The B.Sc. (Hons.) in Integrated Marketing Communication & Advertising at REVA University is a four-year undergraduate programme for students interested in advertising, branding, digital marketing, media communication, public relations, and creative storytelling. The programme builds a strong understanding of integrated communication strategies by combining marketing concepts with creative media practices and digital communication tools. Students are trained to create impactful brand campaigns, manage media communication, analyse consumer behaviour, and understand modern advertising trends across traditional and digital platforms. The course blends creativity, strategy, technology, and communication skills to prepare students for the evolving media and marketing industry.
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B.Sc.(Hons.) in Integrated Marketing Communication & Advertising at REVA University, Bengaluru
The B.Sc. (Hons.) in Integrated Marketing Communication & Advertising programme at REVA University is structured to provide students with an advanced understanding of advertising, media communication, branding, digital marketing, consumer engagement, and strategic communication. The curriculum includes subjects such as marketing communication, advertising principles, digital media marketing, creative writing, media planning, public relations, consumer behaviour, branding strategies, social media communication, photography, storytelling, and communication analytics. The programme is designed to help students understand how brands communicate with audiences across multiple media platforms through integrated and data-driven campaigns.
The programme combines classroom learning with studio-based training, live projects, internships, case studies, media production activities, presentations, and industry interaction. Students gain practical exposure to campaign design, content creation, digital communication strategies, media planning, social media marketing, and advertising execution using modern communication tools and creative techniques. REVA also focuses on building critical thinking, communication skills, leadership qualities, teamwork, ethical media practices, and entrepreneurial abilities required in the communication and media industry. Graduates can pursue careers in advertising agencies, digital marketing companies, media organisations, branding firms, public relations agencies, event management companies, content creation platforms, and the corporate communications sector. The programme also provides a strong foundation for higher studies and research in media, communication, advertising, and marketing disciplines.
Why Choose a B.Sc.(Hons.) In Integrated Marketing Communication & Advertising with Minors at REVA University
• Industry-oriented curriculum focused on advertising, branding, media, and digital communication
• Strong practical exposure through studio-based learning, live projects, and internships
• Training in digital marketing, social media communication, and content creation
• Exposure to integrated campaign planning, consumer behaviour, and strategic communication
• Opportunities to participate in workshops, seminars, media projects, and creative activities
• Focus on creativity, storytelling, analytical thinking, and professional communication skills
• Experienced faculty with expertise in media, marketing communication, and advertising
• Modern learning infrastructure including media labs, digital facilities, and creative workspaces
• Located in Bengaluru, offering exposure to media industries, advertising agencies, and corporate sectors
• Strong foundation for careers in advertising, digital media, branding, public relations, and marketing communication
Duration : 4 Years
Total Fees: INR 700000
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