FirstCry.com
Shortlisted by 534+ Applicants
Location: Pune
Duration: null Months
Work Mode: Regular / Offline
Stipend: ₹ 0 - 30K
About the company FirstCry.com is Asia's largest online shopping portal for kids and baby products with more than 90,000 products and over 9 lakh happy customers. The company has been growing rapidly since its inception in 2010 from 4 members to more than 1200 employees and the trend continues. Headquartered in Pune, the company also has a presence in Delhi, Bangalore, and Mumbai. The company is also expanding the franchise route, with more than 350 plus stores opened across various states in India, making it the second-largest player in offline stores.
Company Name: FirstCry
Company Type: FMCG & Retail
Company Size: 1
Brand: Influencer Marketing
Selected intern's day-to-day responsibilities include:
1. Designing campaigns that align with marketing objectives
2. Planning operations to ensure adherence with annual calendar
3. Executing campaign operations to meet objectives outlined in the calendar
4. Discovering profiles that match criteria defined
5. Creating exciting communication that resonates with the network
6. Connecting, presenting opportunities, persuading and negotiating terms that align with strategic objectives
7. Following-up and reminders and approving content shared by influencers
8. Defining vouchers & coupon code requirement and coordinating with teams for the creation
9. Updating status on associated sheets
10. Invoicing & coordination with Finance to clear invoices
11. Executing brand collaborations
12. Working on outreach communication and creation of a shortlist
13. Gathering quotes and selection of influencers
14. Coordinating with teams and sharing suggestions with brand teams
15. Executing brand requirements and reporting results
16. Defining requirement for data needed to analyze campaign performance
17. Gathering data, analyzing and creating campaign reports & improvising as we go along
18. Presenting campaign results to internal and external audiences
19. Keeping track of past associations and maintaining databases
20. Building and maintaining the FirstCry Network of bloggers, vloggers, advocates, and influencers
21. Building relationships and developing new ways to leverage influencers to achieve our goals
22. Responding to collaboration requests coming in on all platforms and on email
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