Digital Marketing - Pay-per-click Marketing

Selected intern's day-to-day responsibilities include:

1. Work on checking location performance, performance keywords analysis, and bid optimization of audience, location & devices
2. Provide recommendations & execute strategies for keyword opportunities, campaign structuring, targeting, display network, & other facts of paid search in accordance with the client's goals
3. Provide oversight & manage new paid search campaigns, ad groups, and accounts

Requirements:

1. Have to be familiar with the landing page & its optimizations
2. Should know about the use of Google Analytics & Tag Manager
3. Should know how to create basic search & shopping campaigns with engaging ad copies
4. Good understanding of keyword research & categories them for different ad groups
5. Can create a new Google ad account, Tag Manager & Google Analytics
6. Known about basic conversion goal creation for campaigns
7. Familiar with remarketing campaigns & Audiences
8. Familiar with basic Facebook ad campaign creation
9. Basic understanding of paid campaign optimization like ad negative keywords

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