Advanced Programme In Marketing Professionals at IIM Calcutta - Indian Institute of Management, Kolkata

IIM Calcutta - Indian Institute of Management

Advanced Programme In Marketing Professionals

Certification (Management)

Shortlisted by 0+ Students

Location: Kolkata

Duration: 1 YEAR

Regular / Offline

Average Fees: ₹ 3.90 Lakhs

Highlights The programme is targeted at the middle to senior level executives in sales and marketing function looking for cutting edge knowledge on both strategic and tactical issues concerning sales and marketing functions in the business in order to prepare them to take higher responsibilities. The programme aims at augmenting professional capabilities of mid-career professionals in sales and marketing functions by imparting knowledge about market planning issues, challenges and complexities arising out of interrelationship of marketing mix elements and appreciates the organizational context of sales and marketing decision making.

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Advanced Programme In Marketing Professionals Course at the Indian Institute of Management Calcutta


About APMP The Advanced Programme for Marketing Professionals (APMP) is a one-year, part-time executive education programme running over the period of a year aimed at equipping local middle and senior managers with the skills they need to be effective in an ever-changing environment. It seeks to marry ground-level experience with macro strategic perspectives across financial acumen, brand and product management, digital marketing strategies, and analytics, among others, in a customer-first manner. Individual, class sessions are held online on Sundays to accommodate working professionals, with two intensive on-campus experiences where participants engage face-to-face with faculty and peers. Offered with a capstone project and IIM Calcutta alumni status, it is strategically designed to develop seasoned professionals into future leaders.

Advanced Programme In Marketing Professionals Course Fees at Advanced Programme In Marketing Professionals
Fees: 3,90,000

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