Highlights
A digital marketing syllabus includes topics such as – foundational concepts, digital marketing concepts and soft skills training, all in the same hierarchy. Foundational concepts include marketing fundamentals like AIDA Funnel, Marketing Framework, etc. A syllabus should start with foundational concepts so that both traditional & non-marketing students can create a strong base from the start. Digital Marketing concepts include basic to advanced topics like Search Engine Optimisation, Social Media Marketing, Paid Advertising, Email Marketing, Content Marketing, Web Analytics, etc. These digital marketing concepts form the core of a course syllabus.
Apart from digital marketing knowledge, it is important that a syllabus covers soft skills like presentation, communication, art of pitching, client servicing, etc. Soft skills help you become more confident to enter the corporate world.
Post-Graduation Programme in Digital Marketing from IIDE Mumbai
The full-time, 11-month programme is delivered in-person and combines real-time classroom experiences with hands-on, industry-applied assignments, as well as invaluable insights from practising professionals. It includes over 40 modules such as SEO, PPC advertising, email marketing, social media marketing and video marketing. A particularly distinctive feature is the two-month compulsory internship and capstone projects, for which you'll gain practical experience in real business settings. The program is designed to be immersive, while also being flexible for recent graduates and those currently employed, offering personalised mentorship to support each student's progress throughout the industry.