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Certification in Online Digital Marketing
Certification (Management)
Shortlisted by 28+ Students
Location: Mumbai
Duration: 6 MONTH
Regular / Offline
Average Fees: ₹ 1.60 Lakhs
Highlights A digital marketing syllabus includes topics such as – foundational concepts, digital marketing concepts and soft skills training, all in the same hierarchy. Foundational concepts include marketing fundamentals like AIDA Funnel, Marketing Framework, etc. A syllabus should start with foundational concepts so that both traditional & non-marketing students can create a strong base from the start. Digital Marketing concepts include basic to advanced topics like Search Engine Optimisation, Social Media Marketing, Paid Advertising, Email Marketing, Content Marketing, Web Analytics, etc. These digital marketing concepts form the core of a course syllabus. Apart from digital marketing knowledge, it is important that a syllabus covers soft skills like presentation, communication, art of pitching, client servicing, etc. Soft skills help you become more confident to enter the corporate world.
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Eligibility Criteria for Post-Graduation Programme in Digital Marketing from IIDE Mumbai
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