BA in Journalism and Mass Communication (Marketing Communication)
Mass Communications (B.J.M.C.)
Shortlisted by 143+ Students
Location: Bengaluru/Bangalore
Duration: 3 YEAR
Regular / Offline
Average Fees: ₹ 4.62 Lakhs
Highlights BA in Journalism and Mass Communication (Marketing Communication) at Dayananda Sagar University is typically offered as a specialization/track within the broader JMC programme that focuses on brand communication, advertising, public relations and digital marketing. It usually combines core journalism and media subjects—like reporting, media ethics and mass communication theory—with applied courses such as advertising strategy, campaign planning, consumer behavior, social media marketing, content creation and integrated marketing communication.
Dayananda Sagar University
Dayananda Sagar Institutions founded in the 60's by a visionary, Late Sri. R. Dayananda Sagar (Barrister-at-Law) committed to take knowledge to the people, transforms today’s students into responsible citizens and professional leaders of tomorrow.
Dayananda Sagar University created by an Act of the Karnataka State in 2014, built on this adorable legacy and inspired by its own milestones, meeting the needs of quality higher education in this part of the world.
The Universities main campus is thoughtfully planned on 130 acres, with a picturesque site and a blossoming green environment, making it free from city crowds and pollution. Being a completely self-contained campus adjacent to
Harohalli Kanakapura Road, Bengaluru South, it is equipped with all the modern state-of-the-art infrastructure, creating a conducive environment for progressive experiential learning and transforming you into next-generation innovators, explorers, leaders, and researchers.
Beginning Academic Year 2015–16, Dayananda Sagar University would offer courses in Engineering, Computer Applications, Sciences, Arts and Management in the Bachelors, Masters and Ph.D levels. Supporting the academic activities are the Centers of Excellence in ICT, Health Care, Energy and Life Science, among other fast evolving fields of study.
Besides our high-calibre teaching staff, the students are given a challenging academic environment with well-equipped lecture theatres, laboratories, excellent libraries and computer networking facilities. DSU also has exceptional infrastructure for students who possess a passion for sports and games. The hostel facilities, encompassing cultural and recreational needs, cater to both local and international students.
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