BA in Journalism and Mass Communication (Marketing Communication)
Mass Communications (B.J.M.C.)
Shortlisted by 0+ Students
Location: Bengaluru/Bangalore
Duration: 3 YEAR
Regular / Offline
Average Fees: ₹ 4.62 Lakhs
Highlights BA in Journalism and Mass Communication (Marketing Communication) at Dayananda Sagar University is typically offered as a specialization/track within the broader JMC programme that focuses on brand communication, advertising, public relations and digital marketing. It usually combines core journalism and media subjects—like reporting, media ethics and mass communication theory—with applied courses such as advertising strategy, campaign planning, consumer behavior, social media marketing, content creation and integrated marketing communication.
Eligibility Criteria
Pass in 10+2, A Level, IB, American 12th grade or equivalent and a minimum of 45% marks in aggregate. Arts group subjects are preferred.
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