Dayananda Sagar University, Bangalore Contact Information & Campus Address

BA in Journalism and Mass Communication (Marketing Communication) at Dayananda Sagar University, Bengaluru/Bangalore

Dayananda Sagar University

BA in Journalism and Mass Communication (Marketing Communication)

Mass Communications (B.J.M.C.)

Shortlisted by 143+ Students

Location: Bengaluru/Bangalore

Duration: 3 YEAR

Regular / Offline

Average Fees: ₹ 4.62 Lakhs

Highlights BA in Journalism and Mass Communication (Marketing Communication) at Dayananda Sagar University is typically offered as a specialization/track within the broader JMC programme that focuses on brand communication, advertising, public relations and digital marketing. It usually combines core journalism and media subjects—like reporting, media ethics and mass communication theory—with applied courses such as advertising strategy, campaign planning, consumer behavior, social media marketing, content creation and integrated marketing communication.

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