BA in Journalism and Mass Communication (Marketing Communication)
Mass Communications (B.J.M.C.)
Shortlisted by 0+ Students
Location: Bengaluru/Bangalore
Duration: 3 YEAR
Regular / Offline
Average Fees: ₹ 4.62 Lakhs
Highlights BA in Journalism and Mass Communication (Marketing Communication) at Dayananda Sagar University is typically offered as a specialization/track within the broader JMC programme that focuses on brand communication, advertising, public relations and digital marketing. It usually combines core journalism and media subjects—like reporting, media ethics and mass communication theory—with applied courses such as advertising strategy, campaign planning, consumer behavior, social media marketing, content creation and integrated marketing communication.
Dayananda Sagar University Placements Details
CJMC focuses on making students truly industry‑ready by recreating real work environments on campus and mandating a 60‑day summer internship in the second or third year, during which students work in areas such as advertising, digital marketing, public relations, events, print and television journalism, radio, or television production and then submit a 100‑mark project report with a viva. This strong practical component means many students receive pre‑placement offers from leading media organizations each year, largely due to their solid subject knowledge, positive attitude, strong work ethic and well‑rounded skills. Final placements begin in March–April of the sixth semester so that students can secure jobs while finishing their three‑year course, with outcomes depending on their overall academic performance and how they perform in the recruitment process.
Placement Highlights 2024
7 LPA Highest
4.25 LPA Average
Organizations:
Higher Studies: CJMC students have opted for higher studies in prestigious institutions such as Indian Institute of Mass Communication (IIMC), New Delhi, University of Essex, UK, Takshashila University, Bengaluru.
Competitive Exams: CJMC students have successfully appeared in competitive exams for private and public sector jobs, government recruitments, civil services, etc based on their training and coursework at CJMC.
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