BA in Journalism and Mass Communication (Marketing Communication)
Mass Communications (B.J.M.C.)
Shortlisted by 119+ Students
Location: Bengaluru/Bangalore
Duration: 3 YEAR
Regular / Offline
Average Fees: ₹ 4.62 Lakhs
Highlights BA in Journalism and Mass Communication (Marketing Communication) at Dayananda Sagar University is typically offered as a specialization/track within the broader JMC programme that focuses on brand communication, advertising, public relations and digital marketing. It usually combines core journalism and media subjects—like reporting, media ethics and mass communication theory—with applied courses such as advertising strategy, campaign planning, consumer behavior, social media marketing, content creation and integrated marketing communication.
BA in Journalism and Mass Communication (Marketing Communication)
This degree at Dayananda Sagar University is a Journalism and Mass Communication (JMC) course that pivots toward the business world, training students to be professional communicators for brands and organizations. It’s for students who want to be creative, strategic, and influential. You will learn core communication skills like ethical storytelling and media production, but the special focus is on Integrated Marketing Communication (IMC), which teaches you how to design comprehensive campaigns using Advertising, Public Relations (PR), and Digital Marketing to influence consumer behavior and build a strong brand image. Graduates are therefore ready for roles as Copywriters, Social Media Managers, PR Executives, and Brand Strategists in agencies and corporate teams across the booming media and business sectors.
Fees Details:
Fees Per Semester: INR 77000
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