BBA in Marketing (Hons.)
Management (BBM/BMS/BBA)
Shortlisted by 0+ Students
Location: Andhra Pradesh - Other
Duration: 4 YEAR
Regular / Offline
Average Fees: ₹ 2.55 Lakhs
Highlights The BBA (Hons.) in Marketing is designed to equip students with both foundational knowledge and cutting-edge marketing skills. The curriculum covers everything from consumer behavior and digital marketing to brand strategy, advertising, and sales management. With a strong industry focus, students engage in hands-on learning through case studies, live projects, and internships with leading companies. The program emphasizes data-driven marketing, AI tools, SEO, social media strategy, and analytics to stay aligned with modern trends. Real-world simulations, Harvard case studies, and branding workshops ensure experiential learning. Students are also encouraged to develop their own marketing ideas and strategies, fostering an entrepreneurial mindset. Global exposure comes through semester-abroad options and international faculty engagement, preparing students to thrive in dynamic, global markets.
About us
SRM University-AP, established in Amaravati in 2017, is built on a legacy that dates back to the founding of Nightingale School in 1969. Over the years, SRM has expanded rapidly, evolving into a diverse educational ecosystem with schools in Engineering, Medicine and Health Sciences, Science and Humanities, Management, and Law. By 2015, this growth led to the formation of three distinct universities—SRM University Chennai, SRM University Haryana, and SRM University Sikkim. Now, SRM University-AP carries this legacy forward, redefining education with a global perspective and world-class opportunities for the next generation of leaders and innovators.
SRM University-AP, Andhra Pradesh, is more than just a place of learning—it's a hub of innovation, research, and creativity. With a strong focus on interdisciplinary education and hands-on experience, the university nurtures curious minds and empowers students to turn ideas into reality. From groundbreaking research to fostering an entrepreneurial mindset, SRM AP is constantly pushing the boundaries of traditional education. It strives to make a meaningful impact—globally connected, transforming the region, and contributing to the nation’s progress.
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