SRM University-AP
BBA in Marketing (Hons.)
Management (BBM/BMS/BBA)
Shortlisted by 0+ Students
Location: Andhra Pradesh - Other
Duration: 4 YEAR
Regular / Offline
Average Fees: ₹ 2.55 Lakhs
Highlights The BBA (Hons.) in Marketing is designed to equip students with both foundational knowledge and cutting-edge marketing skills. The curriculum covers everything from consumer behavior and digital marketing to brand strategy, advertising, and sales management. With a strong industry focus, students engage in hands-on learning through case studies, live projects, and internships with leading companies. The program emphasizes data-driven marketing, AI tools, SEO, social media strategy, and analytics to stay aligned with modern trends. Real-world simulations, Harvard case studies, and branding workshops ensure experiential learning. Students are also encouraged to develop their own marketing ideas and strategies, fostering an entrepreneurial mindset. Global exposure comes through semester-abroad options and international faculty engagement, preparing students to thrive in dynamic, global markets.
Internships
Internships provide students with valuable hands-on industrial exposure, helping them understand their position in the global job market. These experiences benefit both students and companies—students gain industry exposure, while companies get access to a diverse talent pool.
Benefits to Students
Educational and Career Growth: Internships offer learning opportunities that help shape students' professional paths.
Practical Industry Experience: They allow students to apply theoretical knowledge in real-world scenarios.
Independence and Professional Development: Interns gain confidence, individuality, and industry interface experience.
Holistic Understanding: Exposure to how industries function helps students make informed career decisions.
Guidance for Future Aspirations: Internships enable students to choose a career path aligned with their dreams.
Summer Internship at SRM University-AP
SRM University-AP has successfully completed its summer internship program across all three schools—School of Engineering and Sciences (SEAS), School of Liberal Arts and Social Sciences (SLASS), and Paari School of Business. This year, various companies extended internship opportunities to 1,259 students.
Key Highlights:
Duration: 6-8 weeks for second-year BTech, BSc, and BBA students, as well as first-year MTech and MBA students.
Academic Credit: Internships contribute three academic credits and are integrated into the curriculum.
Long-Term Internships: Third-year students have the opportunity for a six-month summer internship, which often transitions into a Pre-Placement Offer (PPO).
Internship Statistics (Branch-Wise Participation)
| Branch | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|
| B.Tech. CSE | 46 | 358 | 476 | 750 | 1276 | 1496 |
| B.Tech. ECE | 15 | 72 | 113 | 87 | 90 | 119 |
| B.Tech. EEE | NA | 1 | 18 | 11 | 9 | 16 |
| B.Tech. Mechanical | 7 | 14 | 31 | 23 | 18 | 17 |
| B.Tech. Civil | NA | 28 | 17 | 5 | 16 | 12 |
| SOM (BBA/MBA) | 27 | NA | 36 | 71 | 150 | 164 |
| M.Tech. | NA | NA | NA | NA | NA | 45 |
| BA/B.Sc./M.Sc./B.Com | NA | NA | NA | NA | NA | 92 |
| Total Students | 95 | 473 | 691 | 947 | 1559 | 1961 |
Pre-Placement Offers (PPO)
A Pre-Placement Offer (PPO) is a job offer extended to interns before the official campus placement drive begins. Many students receive PPOs based on their summer internship performance. Companies assess interns based on rankings, job descriptions, and compensation before finalizing recruitment.
PPOs provide students with a significant advantage, offering them a secured job opportunity before graduation. Receiving a PPO is a highly valued achievement, as it recognizes the student’s hard work and ability to meet industry expectations.
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