SRM University-AP
BBA in Marketing (Hons.)
Management (BBM/BMS/BBA)
Shortlisted by 0+ Students
Location: Andhra Pradesh - Other
Duration: 4 YEAR
Regular / Offline
Average Fees: ₹ 2.55 Lakhs
Highlights The BBA (Hons.) in Marketing is designed to equip students with both foundational knowledge and cutting-edge marketing skills. The curriculum covers everything from consumer behavior and digital marketing to brand strategy, advertising, and sales management. With a strong industry focus, students engage in hands-on learning through case studies, live projects, and internships with leading companies. The program emphasizes data-driven marketing, AI tools, SEO, social media strategy, and analytics to stay aligned with modern trends. Real-world simulations, Harvard case studies, and branding workshops ensure experiential learning. Students are also encouraged to develop their own marketing ideas and strategies, fostering an entrepreneurial mindset. Global exposure comes through semester-abroad options and international faculty engagement, preparing students to thrive in dynamic, global markets.
Eligibility Criteria – BBA(Hons.)
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