SRM University-AP
BBA in Marketing (Hons.)
Management (BBM/BMS/BBA)
Shortlisted by 0+ Students
Location: Andhra Pradesh - Other
Duration: 4 YEAR
Regular / Offline
Average Fees: ₹ 2.55 Lakhs
Highlights The BBA (Hons.) in Marketing is designed to equip students with both foundational knowledge and cutting-edge marketing skills. The curriculum covers everything from consumer behavior and digital marketing to brand strategy, advertising, and sales management. With a strong industry focus, students engage in hands-on learning through case studies, live projects, and internships with leading companies. The program emphasizes data-driven marketing, AI tools, SEO, social media strategy, and analytics to stay aligned with modern trends. Real-world simulations, Harvard case studies, and branding workshops ensure experiential learning. Students are also encouraged to develop their own marketing ideas and strategies, fostering an entrepreneurial mindset. Global exposure comes through semester-abroad options and international faculty engagement, preparing students to thrive in dynamic, global markets.
BBA in Marketing (Hons)
The BBA in Marketing is a dynamic undergraduate program designed to equip students with the knowledge, skills, and strategic thinking required for the ever-evolving marketing industry. This program blends theoretical foundations with practical applications, covering key areas such as consumer behavior, digital marketing, brand strategy, advertising, sales management, and market research. With a strong industry-oriented approach, students engage in real-world projects, case studies, internships, and hands-on training to develop expertise in data-driven and AI-powered marketing. The curriculum emphasizes experiential learning through Harvard case studies, branding workshops, and marketing simulations, ensuring students are well-prepared to tackle real business challenges. Additionally, the program offers global exposure through international collaborations and study-abroad opportunities. Graduates can pursue careers as marketing managers, digital marketing specialists, brand strategists, sales managers, and market research analysts, making this program ideal for those passionate about understanding consumer behavior, crafting impactful marketing campaigns, and driving business growth in today’s competitive world.
Duration: 4yrs
Annual Fees: INR 2,55,000
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