BBA in Marketing (Hons.)
Management (BBM/BMS/BBA)
Shortlisted by 0+ Students
Location: Andhra Pradesh - Other
Duration: 4 YEAR
Regular / Offline
Average Fees: ₹ 2.55 Lakhs
Highlights The BBA (Hons.) in Marketing is designed to equip students with both foundational knowledge and cutting-edge marketing skills. The curriculum covers everything from consumer behavior and digital marketing to brand strategy, advertising, and sales management. With a strong industry focus, students engage in hands-on learning through case studies, live projects, and internships with leading companies. The program emphasizes data-driven marketing, AI tools, SEO, social media strategy, and analytics to stay aligned with modern trends. Real-world simulations, Harvard case studies, and branding workshops ensure experiential learning. Students are also encouraged to develop their own marketing ideas and strategies, fostering an entrepreneurial mindset. Global exposure comes through semester-abroad options and international faculty engagement, preparing students to thrive in dynamic, global markets.
Infrastructure
SRM University-AP offers a top-notch learning environment with state-of-the-art undergraduate labs designed to enhance IT and software skills. A dedicated IT Help Desk ensures seamless support, allowing students to engage with cutting-edge software on their own laptops in Active Learning Classrooms. The university’s spacious, well-ventilated library provides access to a vast collection of offline and online resources, fostering a culture of exploration and knowledge.
Beyond academics, the campus is designed for convenience and comfort, featuring dining facilities, hostels, a grocery store, a health center with a pharmacy, a bank with an ATM, and even a post office—all within reach. Nestled in a serene, picturesque setting, the university offers an inspiring atmosphere that fuels creativity and innovation. Designed by Perkins-Will, a globally renowned architectural firm specializing in educational spaces, the world-class campus is a perfect blend of modern infrastructure and natural beauty. Being a part of SRM University-AP—whether as a student, faculty member, or staff—is a privilege that comes with unmatched opportunities for growth and discovery.
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